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  • Wikipedia
    Is likely the most commonly known public wiki and according to Wikipedia, it is the worlds largest functioning wiki. It is a “free encyclopaedia that anyone can edit” and thus is an “open source”, where open source refers to allowing anyone to edit content.
  • MySpace
    Likely the most popular online social networking site in the English-speaking world. The over one hundred million user accounts and the current American legislation that seeks to eliminate its presence in public institutions both attest to its resounding popularity.
  • Second Life
    Second Life blurs the line between reality and the virtual-world. Members of Second Life meet, socialize, entertain, govern, work, pay taxes, and generally go about daily life in the virtual world.
  • Sharepoint
    A free application created by Microsoft which enables users to share information, collaborate on documents, and collect team knowledge over the internet or an internal secured corporate network. Think of sharepoint as the ‘business’ version of an online social network.
  • del.icio.us
    A service that provides a way for people to organize their favourite websites. Much like many other social bookmarking services, del.icio.us is not private; therefore, whatever information one puts in becomes available for everyone to see.
  • StumbleUpon
    Enables “social surfing” – it retrieves websites that other Net surfers deem relevant to you according to your user profile.
  • Yahoo My Web 2.0
    Taking a new approach to community-based searching. Users create a personal web and interact with a trusted community of contacts, upon whose expertise their searching relies.
  • Slashdot
    Predates the social bookmarking phenomenon, having been created in 1997, but it is a forerunner of the social bookmarking news sites.
  • Digg
    A social bookmarking site devoted to news. Users submit links to news stories, and other users vote on them (or “digg” them). The most popular stories appear on the homepage, sometimes within minutes of their original posting; alternatively, if a story does not receive enough “diggs” within twenty-four hours, it drops out of the upcoming stories queue.
  • Furl
    Both a social bookmarking tool and a personal archive; it saves a copy of each page a user bookmarks. This can obviously be very useful.
  • Flickr
    A photo sharing website, thus it is a unique social bookmarking tool because it contains digital images. Flickr serves the same purpose as the social bookmarking tools that contain links because Flickr photos are also tagged and browsed.
  • YouTube
    This is another example of a social bookmarking tool that deviates from the concept of linked text. YouTube contains videos - frequently homemade videos.
  • Connotea
    A free social bookmarking site that is geared towards clinicians and scientists. Users can save and tag links to any web pages that they want to remember and/or reference.
  • Many-to-Many
    A group weblog on social software.
  • Socialtext 2.0
    A fundamental redesign of the user interface, resolving the complexity that confronts new wiki users while preserving the power of a flexible enterprise tool.
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« Despite age restrictions on some social media sites, the number of parents who would allow children 10-12 years old to have a Facebook or MySpace account has doubled in a year, a new survey showed. | Main | Symantec: Facebook may have leaked personal information »

Currently, social media is about execution. I’m all for exploring sexy, fun new ways of reaching an audience, but social media evangelists seem to spend little time comparing their medium with alternatives that may be a better strategic fit

We rarely hear headliners caution that social media can be a worthless exercise, a drag on precious resources or damaging to reputations. There’s little talk about limitations or failures or more reliable alternatives. It’s as if everyone is whistling their way down the path and over the cliff drinking the collective Kool-Aid.